My Centric Health provides in home health care services in the North East Texas area including Hunt County, Collin County and the Dallas-Forth Worth Metroplex. They reached out to me to help in a soft rebranding process. That had an existing logo design, color scheme and general idea of what they wanted their brand to be, but lacked the necessary design elements and collateral to fit with that brand. I designed brochures, posters and custom graphics for their business. They felt their logo could be livened up so I presented my approach to a logo redesign for them as well.
Some projects never make it to the production phase, whether because your design didn’t make the final cut, the project lost funding or the decision is made to go in a different direction or with a different designer. This is one of those cases. I’m very please with the final outcome of the work, though my style wasn’t the right fit for the client.